When you call my office, that is one of the first questions my secretary, Frances, will ask you.
It's an important question for us. It's also an important question for you.
Because the majority of our callers are referred from other trusted sources.
We get calls from people who have been referred by friends, colleagues, opponents, adversaries, vendors and people who found us through my videos, articles, blog posts, marketing and more.
We always want to know how you arrived at our office. We do this for two reasons.
Did you know that in New York, an attorney is prohibited from giving gifts to people who refer cases to you? It's true.
That is why Frances will always ask how you were referred to our office.
As you know, getting a personal recommendation from a trusted source is one of the best ways to build credibility. It also provides significant social proof to you, as a potential client, that I am someone to be trusted.
So when you call our office, don't be surprised when Frances asks you “Who referred you to our office?”