You want to sue your doctor.
You want to sue that careless driver.
You want to sue the company that made a product that caused you permanent injury.
You want someone to pay.
You want the best lawyer you can find.
You want a lawyer with success written all over him.
You want a lawyer who has had success in the courtroom.
You want a trial attorney who isn't afraid of taking on the big corporate giants.
You want someone with a proven track record.
That's all understandable.
But you have a problem.
You don't know anyone who had a similar case as yours who might be able to recommend you to their trusted lawyer.
That means you've got to try and find an attorney who fits your criteria.
That means you're going to start searching.
Most likely online.
But before you call some generic 800 number to speak to an intake person, you ask yourself what information that TV lawyer gave you while watching his commercial.
Likely nothing more than screaming at you telling you they handle certain types of cases.
Well, if you're inclined to call a TV lawyer, ask yourself what makes this one stand out from all the other TV lawyers who also advertise on TV?
Can you tell if that TV lawyer meets all your criteria for choosing the best lawyer for you and your case?
So now you're thinking of calling that billboard lawyer.
You know the one.
The one with the big billboard right on the highway you take to and from work each day.
There's not much to his billboard except his angry face and a phone number.
Does that billboard give you all the information you need to determine if he meets your criteria for being an attorney with a proven track record?
The billboard lawyer is out.
You fleetingly think about opening up your ancient yellow pages to see if you can find an attorney there.
You remember you last used it in the garage to stand on.
It's only eight years old.
You find forty pages of lawyer ads.
You can't tell one from the other reading these lawyer ads.
They all say the same crap.
"We fight for your rights."
"We've been in business 200 combined years."
"No fee if no recovery."
You can't tell one lawyer ad from another.
One lawyer has two full page ads, back to back.
Another has only one full page ad.
Many lawyers have half page ads.
Some have quater page ads.
Is a lawyer with a color ad better than an attorney with a black and white ad?
You have no way of knowing.
You're not going to call fifty attorneys from the yellow pages to see how each is different.
That's just not feasible.
As you search for an attorney, you realize that all the lawyers are saying the same thing.
"We get great results!"
"Look at our amazing settlements!"
"Look at all the great verdicts we achieved for our clients!"
The dirty little secret.
A secret that no attorney wants to mention in their advertising messages...
What is that dirty little secret?
It's that you could lose your case.
You could have the BEST case in the world and you could lose.
You could have the best witnesses in the world and you could lose.
You could have everything going for you and you could lose.
You could have a world-class trial lawyer and you could lose.
They don't want to scare you off.
They don't want to lose you as a client.
They want your business.
You need to know that nobody can guarantee you a result.
The reality is that you could lose.
That's the big dirty little secret that trial attorneys do not tell you when you are searching for the right lawyer for your case.