Ok- let's get right to it.
- Why you?
- Why not him (referring to his competitor)?
- Why is your firm different than all the others?
- What information do you give before I come into the office?
- What type of shock and awe kit do you give to new clients? [A shock and awe kit is a bunch of material given to a new client to reinforce their great decision to become a client.]
- What written materials do you have that explains how the litigation process works?
- What videos do you have that will teach me about how the lawsuit process works?
- How many books have you written that will educate me about the lawsuit process?
- How many articles did you write to help consumers understand each stage of the litigation process?
- Will you be the attorney who handles my case day to day?
- Will you be the attorney who will be at my deposition?
- Will you be my trial attorney?
- Who will answer my questions when I call for inforomation about my case during my lawsuit?
- If all lawyers know the same law, why are you the one for me?
- If lawyers with similar experience can achieve similar results, explain why I should come to you instead of your main competitor.
- If you needed an attorney to represent you in an accident case, a medical malpractice or wrongful death case would you hire your biggest competitor?
- Would your biggest competitor recommend you to a family member who needed an experienced attorney?
- If two law firms have similar resources and one is a solo and you have a large firm, what are the advantages of each firm?
- What is the advantage of working with a large firm instead of a solo practitioner?
