When someone is searching for a product or service, they always want to find the best person or product for their needs. That's totally understandable. They also want to find the best person for their needs at the right price point.

Lawyers in New York who handle medical malpractice, accident cases and wrongful death matters handle these cases on contingency. That means that the injured victim does not have to pay any money out of their own pocket in order to hire an experienced trial lawyer.

The big dilemma for most injured victims who are searching for “the best” medical malpractice lawyer to handle their matter is how do you choose among a field of many qualified lawyers who all have similar experience?


Did you know that it is impossible to objectively determine who is the best lawyer in New York?

There is no true objective criteria to give you that answer. You could always focus on the results of attorney achieved by looking at their verdicts and settlements. However, you should be aware that simply because an attorney has obtained and achieved a great result in a similar case does not mean that they can achieve the same type of results for your matter.

This is a very important point.

Did you know that lawyers in New York are required to put a warning on any marketing message when discussing prior results? This way it gives the viewer or reader a reality wake-up call that just because they have achieved a particular result in a particular case does not mean that a new prospective client can expect the same type of result.


If you would ask five satisfied injured victims who had five different lawyers whether they would recommend their attorney, I guarantee that you would get five answers saying that their attorney was “the best.”


If you asked any of those five whether they would recommend their attorney for you, they will say you should go to their attorney because "He is the best lawyer in New York."

The reality is that no lawyer can say they are the best lawyer in New York. Even if they have achieved great results for their clients in the past, lawyers are not permitted to boast or to use puffery in their marketing messages.

It's different when a former client gives a great glowing testimonial about the attorney. That provides great social proof and third-party proof that may help you make a decision about whether that lawyer is right for you. 


Chances are, you are searching online for the right lawyer to handle your matter. You have lots of choices.

  • Does the law firm you are considering make you feel special? 
  • Do they know your name when you call? 
  • Do they make you feel warm and comfortable? 
  • They make you feel like you belong there?

There are a lot of people who want to go to a law firm where everybody knows your name. Remember the theme song from the TV show Cheers? "A place where everybody knows your name." There's a lot to be said for that.

If all medical malpractice lawyers in New York have the same basic knowledge and understanding of the law, what would make you choose one lawyer over another?

The answer is how they make you feel.

I have found that new potential clients are more interested in whether the lawyer makes them feel special more than anything else. They're more interested in knowing that when they pick up the phone and call to ask for a status update the receptionist doesn't ask them how they spell their last name. 


What type of information does the attorney provide to you to teach you and educate you about how medical malpractice cases work in the state of New York?

Do they give you free information before you ever pick up the phone to call? Do they have hundreds of FAQ's and answers? Do they have hundreds of videos to educate you, hundreds of articles, blog posts and free reports to teach you about how cases like yours works? Have they written books that you can get directly from their website?

The answers to these questions will make you a better-informed consumer about which attorney is right for you.

Gerry Oginski
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NY Medical Malpractice & Personal Injury Trial Lawyer
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Mona 09/30/2012 11:41 AM
That letter from Arthur made me cry. I totally know how this guy feels. You amaze me Jerry.
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